UniKoi vs Hootsuite
The top line
Hootsuite is known for great engagement tools and flexibility, but their tool isn’t built to draft, save, and get approval on replies before they’re posted.
Network Integration
UniKoi
Integrate whatever platforms you need to, all into the workflow and reporting categories that work for you.
Hootsuite
Hootsuite’s app integrations allow for extensive flexibility, but many of the apps are limited in their functionality. Only 5 traditional platforms are included in Inbox 2.0.
Reporting
UniKoi
Include ALL of your platforms in your reporting, utilizing your custom categories and AI-supported sentiment analysis to get a complete picture of your social engagement.
Hootsuite
Limited to 7 Hootsuite-integrated platforms.
Draft and Review Replies
UniKoi
Draft your replies to social comments and push through a specifically designed review and approval workflow. Get the feedback you need on the comment you’re working on.
Hootsuite
You can repurpose the “notes” field to send short messages about a comment, but you can’t save draft replies.
Frequent Flier Reports
UniKoi
Track your commenters and what their comments are so you can stay informed on your frequent fliers.
Hootsuite
Track commenters on supported platforms, or export some data to third-party integrations for tracking.